Gillian Trask Takes Part in Caravan Social Club Mobile Events

Posted by Gillian Karatassos on

The latest steal-worthy example comes from Caravan, a beauty and fashion studio once located in midtown Manhattan, which this summer relaunched as mobile content studio Caravan Social Club. Housed inside a vintage Shasta RV, the company traveled throughout the tri-state area from Aug. 20-30, with the goal of connecting brands and influencers and hosting content creation, video interviews and more.

The mobile-first approach was a reaction to the pandemic, sure—but also a return to Caravan’s roots. “In 2005, Caravan was originally launched as a retail store inside an RV. It would also play host to all sorts of events from album releases, brand launches, celebrity birthday parties and more,” noted founders Claudine DeSola and Janine Just in a joint email interview.

In 2011, they added, Caravan transitioned into a content studio focused on bringing creatives together over video and photoshoots, podcasts, events and more. “We took residency in various [New York] hotels throughout the years, spanning from The Carlton to The Gregory Hotel. The hotels gave us the opportunity to expand into other spaces beyond the studio for photoshoots so we would be able to work on celebrity spec shoots, fashion shows, look books, launches, brand takeovers, media events and more. Over 500 creatives visit the content studio each year.”

That same kind of thoughtful approach went into the brands they collaborated with for the tour. “The goal is true brand discovery. We want people to walk away with something from a brand they never heard about, or something they love that they didn’t know existed," they said, calling out partners LeSportsac, Rag & Co, Rejuvaus, SallyeAnder, Gillian Trask, Bakerly, Everybody Water and Velvet Eyewear.


Check out the full Article Here!

← Older Post Newer Post →

Jewelry Highlights



Rising Stars: Meet Gillian Trask - An Interview by Voyage Savannah

By Gillian Karatassos

Hi Gillian, can you start by introducing yourself? We’d love to learn more about how you got to where you are today. I play with...

Read more

Interview with Bold Journey News

By Gillian Karatassos

Gillian, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life...

Read more